Jonathan MacDonald

Jonathan MacDonald is a respected thought-leader and entrepreneur in digital media.

He is the co-founder of this fluid world which is a boutique consultancy that achieves strategic and commercial results for clients by fusing traditional with new, ensuring clarity through noise filtering, and by offering services based on broad horizontal thinking and deep vertical understanding.

Jonathan’s experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists in the digital space.

He has been a Senior Consultant at Ogilvy, Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, advisor to the British Government, owner of one of the first online music stores, and a Chairman of the British Music Industries Association.

Testimonials for Jonathan MacDonald:

Jonathan MacDonald was one of the speakers on the main stage of The Next Web 2012. He spoke about the idea of expecting and embracing change. He is one of those guys at the forefront of technology who understands the impact of new developments on current society. Great new insights prestented in an extraordinary way.
– Boris Veldhuijzen van Zanten – Founder of The Next Web, April 2012

“Outshining his peers in a field full of rising stars, Jonathan is both shockingly down to earth and astronomically brilliant. Equally at home behind the desk or in front of a crowd, he shares his knowledge and experience freely and to great effect. A complex mixture of a musician, an entrepreneur and a blogging sensation; Jonathan defies convention, and is an individual in every sense of the word. He is creative, energetic and never afraid of a challenge. He is always involved and a personal inspiration for my professional life.”
–Oya Yaşayan, Head of Digital, OMD Media Direction, October 12, 2010

“I’ve known Jonathan for a some years now, both as an industry speaker and a consultant. He has a special talent to excite, engage and educate his audience. Jonathan is incredibly talented and has built a framework on social media that can truly be applied in practice. I can recommend him to anyone looking for a thought provoking speaker, advisor or moderator.”
–Marina Engelvuori, May 14, 2011

“Jonathan MacDonald reminded me of Rory Sutherland. Everything about him is just amazing. The biggest learning I had from Jon was that a human insight is not just on the cover of a brief/paper, you have to walk around and see what changes people’s behaviour by actually going out there and seeing it. Sometimes, advertising might not even be the answer. A small little change might be all that brand needed. Behavioural Economics. Thank you Jon for inspiring us all. Looking forward to more.”
–Hilmi Ramlan, Student, School of Communication Arts 2.0, June 24, 2011

“Our Master Classes are intimate, highly interactive, dynamic experiences – very far from your average keynote. Jonathan excels in these environments, and is able to bring his hard-earned expertise and unique clarity of thought to life in a way that is as provocative and insightful as it is humble and human.”
–Jakob Widerberg, September 4, 2012

“There are not many digital evangelists out there that have the same vision passion and amazing ideas like Jonathan has. He see’s things that other’s cant see, a true digital change agent.”
– Khurram Hamid, CEEMEA Group Digital Marketing Manager, Procter and Gamble, October 10, 2012

“A strong personality, very strong presentator. He is very sharp and has been able as last speaker of the conference, based on a few words and indications of us as organizer, to bring his own message as well to link it to the essence of the content of the full conference to the attendees.”
– Corine van Winden, Intermedium Publishers, January 2013