Khris Loux is the CEO of JS-Kit, a company that offers easy to use, light-weight widgets for company-sites enabling their customers to have a truly dynamic and interactive online experience.

If web 1.0 was about publishers preaching the truth, web 2.0 about bloggers pushing back and question this truth, the next web is about publishers and producers joining the conversation and involve the public in their services. To interact with your public effectively, and to offer a truly dynamic and interactive online experience used to require large investments and programming power. For this, it was the domain of larger, and more technical companies such as Amazon.com. Today’s technology allows any site to use the tools to make this interaction possible, and to create collaborative networks.

Khris Loux has a strong, 15-year track record of achievement in the software industry, specializing in negotiations and business development. Khris founded security software firm, Securix, Inc. in 1993, and negotiated its exclusive distribution agreement and eventual merger with DynaSoft AB in 1996. In his role as Board Member and Vice President for Business Development at DynaSoft, Khris played an instrumental role in the $115m acquisition negotiations with RSA Data Securities in 1998.

For the past six years, Khris has consulted intermittently with start-up companies in the creation of a profitable revenue model, focusing of product development efforts, building sales & marketing plans, and negotiations with key customers. Projects areas have included: WiFi applications, computer security, web-based delivery systems, and solar energy generation. Prior to founding Securix, Khris held key sales and business development positions at Intelligent Electronics, Sybase, and Entre Computers. Khris has a Bachelor of Science degree with a double major in Economics and Finance, and a minor in Computer Science, from Mount Saint Mary’s College in Maryland.

Khris talks about Social Media, Distributing Content through Social Media, Building communities (and better products) by using blogs, Twitter, and search and Competing with Transparency (how the most transparent companies will win the game).

Web 3D? The Decentralization, Disaggregation and Democratization of the Web
Get off your .com – and go to the point of transaction
Drawing from experience in providing widget-enabled community services to over 550,000 registered publishers, Khris Loux, explores the rapid “decentralization, disaggregation and democratization” that widgets and other distributed technologies are driving. The presentation will focus specifically on the business implications of these trends, particularly as they relate to emerging open standards for data portability, “ownership” of user generated content and publisher and advertiser “control” over distributed services.

The Cost of Free Widgets
Every first year economics student learns that “there is no such thing as a free lunch”. Having taken this important lesson to heart, despite promises of powerful web services at zero cost, most publishers are aware that a payment is coming from someone, somewhere. These services require teams of developers, real data centers, and serious bandwidth. No matter how many sites widget providers sign-up, these “free” services have to be paid for, but do publishers know the real cost of installing these ‘free’ widgets on their sites?

Khris Loux at The Next Web Conference 2009:

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Khris Loux at The Next Web Conference 2008:

Khris Loux at The Next Web Conference 2008 from Boris Veldhuijzen van Zanten on Vimeo.