Based in London, Andrew Grill is an internationally renowned thought leader and keynote presenter in the field of mobility and mobile advertising.

A former resident of Sydney, for the last 4 years he has been active in the European market, and such he has a deep understanding of the digital, mobile and advertising space and is well connected to leading advertising agencies in London. He also sits on the UK Committee of the Mobile Marketing Association.

His career spans over 20 years working in senior positions across the entire value chain and as such has a deep understanding of the Telco and mobile advertising market from vendor, operator, analyst, consultant and media viewpoints.

Andrew is also a regular, and sought after conference presenter on mobile advertising, and is the editor and founder of one of the world’s leading websites on mobile advertising: London Calling

He also runs in-house workshops for companies wishing to leverage the opportunity of mobile by running simple marketing campaigns, through to assisting boards with high level strategy development – enabling companies to successfully “go mobile”.

Andrew has practical experience in developing and running mobile advertising campaigns, as well as constructing mobile advertising networks. He is currently consulting for a number of leading mobile advertising companies in the UK and globally.

He is also engaged with large consumer brands such as Procter and Gamble, as well as leading advertising agencies such as Ogilvy to design and deliver compelling mobile advertising propositions.

Andrew has extensive experience working directly with leading mobile operators such as Vodafone, O2 Telefonica, Orange and T-Mobile in the UK, Europe, Australia and New Zealand.

Andrew’s hands-on experience comes as a result of having sold directly to Vodafone Group as well as senior marketing and business development roles with Australian carriers Telstra and Optus. In addition, while in Australia he worked at an executive level for the country’s largest interactive agency, Legion Interactive on a range of innovative mobile solutions across the consumer and business markets.

Andrew is an entertaining and engaging presenter and is able to deliver blue-sky keynotes on the new applications of mobile, as well as intimate strategy workshops at a client’s offices. You can view Andrew’s presentation at Mobile Monday Amsterdam on June 1st 2009 below.

How Mobile impacts advertising – Andrew Grill on Mobile Monday – 1 June 2009
(Introduced by Joseph Pine II):

Jonathan MacDonald interviews Andrew Grill about mobile advertising:

MIR Show – jMac takeover – Andrew Grill from Mobile Industry Review on Vimeo.