Andrew Grill
Andrew Grill is an internationally renowned thought leader and keynote presenter in the field of digital and social media networks. A former resident of Sydney, for the last 5 years he has been active in the European market, and such he has a deep understanding of the digital, social networking and advertising space and is well connected to leading advertising agencies in London.
Currently, Andrew is the UK head of sales and business development for leading social media monitoring and brand reputation company Visible Technologies, based in London. He is also a regular and sought after conference presenter on social media and mobile technologies and is the editor of one of the world’s leading websites on social and mobile networking London Calling.
Andrew has practical experience in developing and executing social media campaigns, as well as constructing mobile advertising networks. He also engages directly with large consumer brands such as Procter & Gamble and Unilever as well as leading advertising agencies such as Ogilvy and VCCP to design and deliver compelling social media propositions to their clients.
Andrew’s commercial experience comes as a result of running Australia’s largest mobile property website, PropertyLook, as well as holding senior marketing and business development roles with Australian companies Telstra and Optus.
From 1995, Andrew held a number of technical roles with Australian number 2 operator Optus before moving into a Marketing role as Product Development Manager for high speed data products. He held the position of Business Development Manager for Infrastructure Investment and Development with Optus before leaving to join Telstra Corporation.
In 1998 he was appointed National Manager for Business Development in the Marketing area of Telstra’s Business Solutions group, and in 2000 he was responsible for the development of online vertical market opportunities across Telstra’s Retail Services group.
In 2001 Andrew was appointed CEO and General Manager of PropertyLook and took the company from a standing start to become the leading commercial property website in Australia. The company was sold in 2006 to News Corporation’s realestate.com.au for $A9.05M.
In 2003, Andrew joined Legion Interactive as General Manager of their business messaging group and was responsible for developing a new business unit focused on the corporate messaging market.
Between 2004 and 2008 he was General Manager of leading mobile location provider, Seeker Wireless.
He relocated from Sydney in 2006 to open their London office and was quickly able to attract the attention of the world’s largest mobile operators in the UK and Europe, leading to the signing of a number of contracts with companies such as Vodafone.
More recently, Andrew has consulted in the mobile advertising and digital space, providing thought leadership to companies looking to harness the power of mobile and social networks.
Andrew holds a Master of Business Administration from the University of Technology, Sydney with sub-majors in eBusiness and Marketing, as well as a Master’s Degree in Information Technology & Telecommunications from the University of South Australia.
Andrew is an entertaining and engaging presenter and is able to deliver blue-sky keynotes on the new applications of mobile, as well as intimate strategy workshops at a client’s offices.
Andrew Grill on Social Media on the Mobile Convention in Amsterdam
Mobile Convention – Keynote: Andrew Grill from PictureThis.tv on Vimeo.
How Mobile impacts advertising – Andrew Grill on Mobile Monday – 1 June 2009
(Introduced by Joseph Pine II):
Jonathan MacDonald interviews Andrew Grill about mobile advertising:
MIR Show – jMac takeover – Andrew Grill from Mobile Industry Review on Vimeo.


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