Daan Sip (1978) is an expert on influencer marketing and online video. With his company Social1nfluencers he represents the most popular and influential videomakers in The Netherlands. He helps Youtubers with their careers and he supports companies with their influencer campaigns and online video strategies. In 2015 Daan sold part of SocialInfluencers to SBS Broadcasting.
Daan is an inspiring speaker on entrepreneurship, influencers and marketing. He also talks about the changing behaviour of millennials and how brands can make an impact on millennials.
His subjects include:
Social Media superstars know how to reach their audience and often have more influence than TV stars. They discuss the latest trends, the best products, and best events. How can brands work together with these influencers, how can influencers help with your brand and what are the “rules”?
Millennials hardly watch TV, they surf with an adblocker and are not impressed by advertising. There is no way that you can reach millennials with traditional advertising. How to reach the target group that was born after 1980? How did their media behaviour change? What are they interested in and how to win their hearts?
Cisco predicted that in 2019 80% of all internet traffic will be video. For all brands and companies it is important to develop an online video strategy. How do you build such a strategy? How do you reach your target audience and how do you change visitors into returning customers?