Eva Zahrawi Ruiz
Eva Zahrawi Ruiz is brand and marketing consultant and executive coach. Previously she was the Brand Director at Vodafone Netherlands, where she changed the way the company looks at their brand and their campaigns.
In 1996 Eva graduated in Information Sciences, Advertising and Public Relations at the San Pablo CEU University in Valencia, Spain. She moved to Amsterdam in 2000 to join Cirque du Soleil in the Marketing/Corporate Alliances department, managing sponsorships for the European Tours. After that she became Account Director at Wunderman working on international deployment projects for brands like Land Rover and Jaguar. She then moved to Vodafone where she was the Brand Director for The Netherlands for almost 5 years. Eva has followed the Executive Program of THNK, the Amsterdam School of Creative Leadership, where she graduated in 2013. She’s been member of the board of ADCN and the Vodafone Netherlands Foundation.
Eva’s work has been recognised with national and international awards: Ciclope, Cannes Lions, RAB, Grand Prix Content Marketing, Best of Social Media, ADCN Lampen, Lovie Awards, Euro Excellence Awards, SAN, International Excellence Awards, AMMA, Epica and Eurobest.
Eva knows how to innovate in large corporations. By focusing on the bottom line she manages to build better brands and at the same time supports the causes that she believes in. At Vodafone she re-focused the brand strategy which allowed her to create campaigns with an impact on society. She speaks about Intrapreneurship with impact and Technology for Good. See below for two examples of her presentations.
1. How to make a difference. Intrapeneurship and having impact.
Stick! The word a runner says to the next one on a relay. That is how we can look at large organisations. Like one big relay where we have our time to create. And now is your time to run. It is going to be up to big corporations to generate great impact in our world. You have the baton. What are you going to do with the opportunity, time, the means, resources, influence and power you can have? Can you as single, small individual make a difference and have true impact in a big, complex environment? Yes, absolutely. How?
2. Technology for good
Corporations using technology are a phenomenal platform to do good, create impact and affect big change in society. Technology when put the service of building connections between people, people and objects, objects and objects can be a very powerful force for good. The aim of this talk is to look at how can we do something that provides meaning, which solves something, which helps someone, which gives purpose to what we build and offer. How technology can have a positive effect in peoples lives. And how being good and doing good ultimately delivers better business results.
Eva Zahrawi Ruiz @ Hearsay
Eva Zahrawi Ruiz @ THNK