Wijsneuzen
Jasmijn van Arkel and Albert Biondina of Wijsneuzen reach a million-strong audience monthly with their explanatory videos on TikTok, Instagram Reels, and YouTube Shorts, covering topics such as science, psychology, biology, and society. The videos are not only funny but also very educational, tailored specifically for young people and the platforms where this target group is active.
Competing with entertainment on these platforms makes it challenging to reach a broad audience with substantive videos. However, with their experience, Jasmijn and Albert have mastered the target audience, platforms, and the algorithms behind them.
Wijsneuzen demonstrate how to go viral with content on short-form platforms. They explain why your company or organization should be present on these platforms, provide insights into the workings of the algorithms that determine programming, and teach you how to create content that reaches the masses.
Jasmijn van Arkel is a theater maker who studied at the Koningstheateracademie in Den Bosch. In recent years, she has focused mainly on creating children’s performances and explanatory videos. Albert Biondina is a journalist who graduated with honors in ‘algorithm-driven TikTok journalism’ from Fontys Journalism School. The unique combination of theater and journalism defines Wijsneuzen and its success.