Bas Welling
Creativity for a Better World
How can we make significant social issues resonate again? How do you touch people’s hearts and motivate them to act?
News about climate change, health, and social issues seems to affect us less and less. But Bas Welling, co-founder and CEO of Wefilm, demonstrates how creativity can evoke emotions and drive behavioral change. His campaigns, such as Stukje van Mij (KPN), Smoorverliefd (Interpolis), and Waarom wachten (Dela), deeply touch people and have a measurable impact.
Stukje van mij
After a successful career in advertising, Bas made a radical switch: the same creativity that Wefilm used for commercial success is now employed to create social impact. He proves that brands can play a powerful role in solving major challenges, as long as they focus on genuine impact.
Bas is not only the creator of award-winning campaigns but also a two-time winner of the Grand Prix at Cannes Lions, the highest honor in the creative industry. His work demonstrates how powerful visual storytelling and advertising can contribute to changing norms and creating a better world.
What to Expect
In his inspiring talks, Bas shares:
– How to emotionally connect with people to inspire behavioral change.
– How to successfully leverage your brand for social goals.
– How to avoid greenwashing and create authentic impact.
By combining his insights and visual examples, Bas provides not only understanding but also actionable tools for professionals in all sectors to take responsibility and make a difference.
Keynote Bas Welling, The Summit from Below, November 2024
TEDxUtrecht, 2023
Snelle and Bas on Op1
Anti-Smoking on RTL Late Night
RTL Late Night // Bas Welling // Anti-Smoking from Wefilm on Vimeo.