Camiel de Lange van Bergen

Camiel de Lange van Bergen

Camiel de Lange van Bergen is co-founder of Ace & Tate, the Amsterdam eyewear brand that was initially founded to sell glasses online and which has completely turned the traditional eyewear market upside down. In 11 years, Ace & Tate has grown into an omni-channel European lifestyle brand with more than 800 employees.

Ace & Tate now owns 87 physical stores, in the Netherlands but also in Germany, the United Kingdom, Belgium and Scandinavia. By controlling the entire value chain and customer experience, from production to consumer sales, Ace & Tate delivers high-quality, stylish eyewear at an accessible price.

In addition to being the founder, he fulfilled the roles of COO and CMO. In 2018 he decided to leave the company to start another small startup called slic. This has now been sold and Camiel has been back at ‘the mothership’ Ace & Tate since 2022. Here, as VP Digital, he is responsible for development, growth, (brand) marketing, e-commerce & customer experience.

Before founding Ace & Tate, Camiel worked at Facebook and Rocket Internet Benelux, where he was the first Dutch employee at both companies. Here he gained experience in setting up new companies in fast-growing and dynamic environments.

Camiel talks enthusiastically about how to set up a successful business. He specializes in entrepreneurship, scaling up, customer experience, e-commerce and online strategy.