Jons Janssens
Jons Janssens is the founder of Conway & Co, an AI-driven engineering studio that combines technical execution with strategic advice. As a technical partner, Conway supports investors and their portfolio companies in achieving ambitious growth objectives by seamlessly aligning technology, strategy and execution. In addition, Conway helps companies scale through high-quality software, a reliable data infrastructure and automation via AI agents.
As a millennial who grew up in the internet era, Jons developed a strong fascination for digital innovation early on. He began studying Artificial Intelligence at VU Amsterdam, but discovered that his interest lay primarily in the business side of technology. This led to a transition to an MBA and the founding of his first software company: Marvia, a B2B SaaS platform. After selling Marvia to PostNL, he delved further into e-commerce and the tension between the physical and digital worlds.
Having grown up in a shop and being responsible at the age of fourteen for building his mother’s first webshop, he understands better than anyone the impact of digital transformation on businesses of any scale.
After his time at PostNL, he joined the leadership team at Ace & Tate, where he rebuilt the entire digital infrastructure to create a fully integrated omnichannel customer experience. That experience now forms the core of his work at Conway, where he helps companies use technology as an accelerating force.
Jons speaks on topics including AI, Digital Transformation, E-commerce and the Future of Work.
Some of his talks:
Operating system for long-term growth – How AI is rewriting the rules of e-commerce
Due to AI, automation and changing consumer behavior, e-commerce companies must adapt their long-term growth strategy.
– What if the next competitive advantage is not scale, but intelligence per employee?
– What if agentic commerce becomes the standard buying experience, where customers talk to personalized AI that knows their context better than any webshop?
– What if brands can finally connect creativity, data and execution in one continuous system?
From IT tool to teammate – How AI agents become your first digital employees
Organizational structure will change more in the next five years than in the past thirty. AI agents take over workflows, not jobs. The winners are the companies that redesign roles, skills and collaboration.
– What if every team had AI colleagues active 24/7 in marketing, supply chain and development?
– What if career paths shift from job titles to “capability stacks”?
– What if companies can scale their output without expanding their workforce?
The autonomous enterprise – How to build a self-managing organization with automated processes
Every founder dreams of a company that runs itself. For the first time, that vision is no longer a fantasy. The automatic company is not a distant future — it is emerging now.
– What if the CEO’s most important task becomes setting direction, because the machine handles the rest?
– What if companies can operate with real-time decision-making instead of monthly reports?
– What if workflows are continuously monitored and optimized by autonomous agents?