Rachelle van der Linden
Rachelle van der Linden is the founder of Creatinc and specializes in establishing innovative and sustainable companies. With experience across various sectors – from finance to energy, food, and media – she has demonstrated how established structures can be disrupted and how new organizations can be successfully launched. Her work focuses on developing ‘tomorrow’s companies’: businesses that are ready for the future.
Her approach is rooted in the ‘Kleur bekennen’ methodology, which helps organizations define a clear direction based on their own DNA and core values. This provides a strong foundation for creating innovative propositions and guiding transformations. By focusing on breaking conventions and fostering curiosity, she helps businesses achieve radical innovation.
Van der Linden has built an impressive portfolio, contributing to the founding and development of Knab (banking sector), EnergieDirect (energy), NLZiet (media), and Vers 24/7 (food). Her most recent project, Beyond Eyes – a collaboration between CSU and Heijmans – combines technological innovation with sustainability to optimize building management.
In addition to her work at Creatinc, Van der Linden holds various supervisory roles, including positions at Jaarbeurs Utrecht and Albron. In 2018 and 2019, she was recognized as one of the ten most influential businesswomen in the Netherlands. In 2019, she published the book *Kleur bekennen*, which elaborates on her philosophy and methodology.
In her latest book, *Boek van Vernieuwing*, she introduces the ‘7 Keys to Innovation’ – essential principles that help organizations and individuals strengthen their capacity for innovation and drive future-proof change.
Topics:
– Innovation and disruption within established sectors
– Building sustainable and future-proof businesses
– Organizational change and transformation
– The ‘Kleur bekennen’ methodology and the power of authentic strategy
– The 7 Keys to Innovation from *Boek van Vernieuwing*
As a speaker, Rachelle van der Linden shares insights from her experience and research, offering concrete methodologies to help organizations with transformation and innovation. Her presentations are content-rich, practical, and inspiring for businesses aiming to be future-oriented.
Rachelle van der Linden in the Salesforce Podcast *Aanjagers*:
Would you like to be inspired in a unique way and gain insights from successful innovations? Book Rachelle as a speaker!