Rina Joosten
Rina is co-founder of Pera, a tech scale up developing artificial intelligence for better and faster matching of candidates to jobs. Rina is driven by the vision to leverage cutting edge technology to remove human bias from the decision making process.
Prior to Pera, Rina founded HR Consultancy International Top Talent in both China and Europe and she held various management positions at DSM. She holds an Msc and MA degree from Groningen University.
Rina got appointed in the Taskforce for A.I. in the Netherlands, councils the European Commission on A.I. policies and serves as a mentor for start-ups.
Rina is a regular speaker and writer on A.I., innovation, human capital and China, where she lived for the past seven years. In Shanghai, she delivered a TedxTalk on ‘How AI changes the way we find careers’ at TedxShanghaiWomen and got featured on her work at the BBC and Tegenlicht (‘Holland Gets Talent’).
AI Is Not About Technology—It’s About People
The next wave of AI won’t be driven by better tools—it will be driven by people. While the first wave was about tools like ChatGPT, Copilot, and Claude, and the second wave focused on integrating AI into business processes, the third wave is about human behavior, leadership, and adoption at scale.
Most organizations don’t have an AI problem—they have a talent and leadership problem. Why do some teams embrace AI every day while others barely use it? Why do some leaders create momentum while others face resistance? And who are the people with the potential to become AI champions and accelerate change across the organization?
Discover the patterns behind the companies that are scaling AI faster than everyone else, the people who drive that success, and the conditions required for lasting AI adoption and organizational transformation.
It’s Time: How Robots Help Us Find The Career We Want, TEDxShanghaiWomen
Rina Joosten at the VPRO Backlight meetup, Addicted to the algorithm:
BBC documentary, Hiring with Seedlink (Now: Pera)